Thursday, May 17, 2007

What is it with this stuff? (Yogurt World)

I've been reading about Yogurt World for a while now on Chowhound, and of course I've heard about Pinkberry - seeing as how I don't live under a rock - but I've had a hard time understanding what all the fuss is about. I still do, to some extent. After hearing so much about how tart it is I had some high expectations. Yogurt World
I was a little bit disappointed, actually. The tart fruit flavors were more like sorbet - not nearly puckery enough in my book, but the plain yogurt is really nice. It's not exactly sour, but it has good tangy dairy flavor - like cheesecake, creme fraiche, or sour cream. It's the incredibly dense smooth texture that really makes it addictive though.
Plain Yogurt
After eating my bowl of 1/3 plain, 1/3 tart peach and 1/3 passionfruit, I went back later the same day and bought two more bowls of plain (one of which is pictured here.) I brought them home, one for my husband, and one for our friend Kenny - who is helping us out with some projects in our yard. Kenny took the yogurt and left - but a few minutes later he was back. "Where did you say you got this stuff again?" He loved it. So did my husband. If this place were any closer, it would definitely be dangerous.

There's actually bit of a scandal surrounding Pinkberry, over what exactly is in the yogurt, and whether it's actually yogurt at all. (Remember that old Seinfeld episode, where they all get fat eating the "non-fat" yogurt?) If you really want to be sure about what you are getting, or if you don't live near one of these places, you can recreate the flavor at home by freezing Trader Joes' or another high quality organic lowfat yogurt in an ordinary ice cream maker. You can even add your own fresh fruit. Heidi, over at 101 Cookbooks wrote about this recently, and I plan to try it soon. I've frozen the "vanana" (vanilla and banana) and vanilla flavors before, but I've never tried freezing the plain. It's actually sweet enough though that I think it would work really well - even without sweetener.

Yogurt World
4646 Convoy St #113
San Diego, CA 92111
(858) 268-1688

Several flavors of self-serve frozen yogurt and numerous toppings, priced at .38 per ounce (about $3.00 - $4.00 per serving.) I recommend the plain yogurt - without toppings to interfere with the texture!

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10 Comments:

Blogger WW Steph said...

I can't wait to try that place out. But it's so close to where I live that I may regret the day I fall in love with it!

5/17/07 12:35 PM  
Anonymous Cathy said...

Went there with The Mister on Tuesday night. It was 38¢ an ounce and I took just a short shot from the machine of peach and cherry ($1.64) Excellent flavors and does not need the toppings. Nothing I crave...yet.

5/17/07 1:13 PM  
Anonymous howie said...

I read a little about that Pinkberry controversy, and after reading a couple of articles, it seems like things are overblown. From the headlines, I thought it was going to be like Soylent Green.

I guess you can't call legally call something "frozen yogurt" unless you follow lots of very specific rules, including having it mixed outside the store. So some random guy decided to sue Pinkberry to get them to reveal their recipe. If I were pinkberry, I would just drop the "frozen yogurt" name and call it something else.

5/17/07 1:16 PM  
Blogger Candice said...

I forsee many trips there over the summer! The green tea flavor is good - not too sweet with a nice earthy flavor that makes it taste rich.

5/17/07 3:34 PM  
Blogger jef said...

Charging by the ounce? Seriously? Seems like a way to get you to spend more than you actually intend.

Looks interesting, but I'm going to have to pass. Since making my own frozen yogurt at home, none of that faux-soft serve stuff does it for me anymore.

David Lebovitz makes some damn good frozen yogurt, and that's what I'll be eating.

5/17/07 10:03 PM  
Blogger Alice Q said...

Jef - David Lebovitz' recipe is the one Heidi posted about - you might want to check out her article.

5/17/07 11:25 PM  
Blogger jef said...

Doh! I hate it when I post without delving into the links and then get caught :)

5/18/07 2:09 AM  
Anonymous Udderly Delicious said...

I've heard about the whole Pinkberry thing bu can't for the life of me remember anything except that it's supposed to be tangier than other frozen yougurt.

I guess I'm going to have to give it a try... Although I am a bit afraid of falling in love with it. My husband and I had Beard Papa cream puffs in New York and now I have to stop in Corona when I'm in the area to bring some home. I don't need another obsession :(

5/19/07 10:42 AM  
Anonymous Anonymous said...

Funny's Yogurt in Point Loma, next to the Soup Plantation has a good tart berry yogurt.

5/30/07 3:55 PM  
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9/23/08 12:16 AM  

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