I loved everything about the Ace so much that on my first day, I didn't leave the building until about 2 PM. (Of course, that was only 11 AM my time, but still.) I went downstairs after waking up at 10, and had a buttered, toasted hot cross bun in the lobby with my Stumptown cappuccino. Then, I walked across the lobby and entered this store, and didn't leave for almost an hour. They have the most carefully and wonderfully curated selection of clothes, tchochkes, jewelry, toys and small goods I've seen.
Brick. Worth a rent.)
The hotel itself was a non-stop scene, in a good way. When I rolled up in the cab late Thursday night there was a velvet rope outside, and morning, noon and night - until Sunday at least - it was like a party in there. It's clearly attracting a lot of locals in addition to guests - some people might find that annoying, but I liked it. The Breslin, Stumptown Coffee and No. 7 Sub Shop are also putting out some great eats and drinks - the John Dory isn't open yet, it's coming any day now.
I've got a lot more for you - Eataly, Momofuku Milk Bar, Ma Peche, Russ & Daughters, the Standard Grill, Locanda Verde, etc. - so stay tuned!
Opening Ceremony at the Ace
20 W. 29th Street (that's the hotel address, the shop is around the corner on Broadway)
Click the link above for the web store, it offers quite a few of their smaller items, but doesn't really give you a good feel for the great curated selection of clothing.